Mike Larson | Editor-in-Chief
If you spend any time on social media, you’ve probably seen scores of videos featuring foreigners enjoying American restaurants, unique foods, quirky entertainment, and more for the World Cup. But is it helping the companies behind them clean up?
The MoneyShow Chart of the Day shows the one-month performance of several “World Cup-adjacent” stocks. The include everything from The Clorox Co. (CLX) – which makes Hidden Valley Ranch dressing, if you can believe it – to Boston Beer Co. (SAM) – a company you’d expect to benefit from Scottish fans reportedly emptying its hometown of suds.
CLX, SAM, YUM, WMT, CAKE, PEJ (1-Mo. % Change)
Data by YCharts
While some companies like Buc-ee’s and Waffle House have been plastered all over TikTok and X, they aren’t publicly traded. So, I also threw in Yum! Brands Inc. (YUM) – which owns Taco Bell – and the Invesco Leisure and Entertainment ETF (PEJ) – which holds a basket of dining, lodging, casino, and entertainment stocks.
What’s the verdict? Well, the State Street S&P 500 ETF (SPY) gained 1.3% in the last month...so CLX and PEJ did TECHNICALLY outperform, with gains of 3.2% and 10.1%. But at least with PEJ, you have to factor in falling energy prices – which are boosting optimism about travel spending.
Then there’s Cheesecake Factory Inc. (CAKE). It’s up a whopping 29.3% since mid-May! So, before you took all that time out to read its mammoth menu, I hope you scooped up some shares.
One last thought: Should this social media trend really gather steam during the rest of the multi-week soccer tournament, you just know an ETF sponsor somewhere will roll out a fund to profit from it! Keep those eyes peeled...and pass the ranch.
Three key forces are likely to drive the trading action this week. I break them all down for you in this MoneyShow Video Market Minute. Check it out!
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The markets have been volatile, moving up and down on the news of the day. While the stock market trend remains bullish, it’s mixed. The Dow Industrials, for example, hit a new record high recently, but some of the other stock indexes are still looking toppy, note Mary Anne and Pamela Aden, editors of The Aden Forecast.
Cheesecake Factory Inc. (CAKE) operates a chain of casual dining restaurants under The Cheesecake Factory, North Italia, and a collection of FRC brands, for a total of about 360 restaurants. Price traced out another cup and handle and completed the pattern recently, with the stock ripping to an all-time high, observes John Eade, president of Argus Research.
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